Opinion: How UBA now emulate Access bank in terms of rewarding customers

Opinion: How UBA now emulate Access bank in terms of rewarding customers

For 11 seasons, Access Bank’s DiamondXtra has touched thousands of lives in the six geopolitical zones of Nigeria, giving customers “Xtra” value that has changed millions of lives.
DiamondXtra targeted weekly draws focused on clusters and groups of 100 members, while the monthly draws & quarterly draws targeted millions of customers for the chance to win salary for life, education grant for 5 years and rent for a year. 

As at the last decade, it has given out over N5 billion in prizes to over 20,000 beneficiaries, last year alone it gave over 4000 beneficiaries. The impact of rewarding 20,000 plus households is extensive as parents are able to meet their family needs of school fees & rent just by saving N5,000, small business owners have a much-needed injection of funds into their businesses which means they can employ more people and the testimonies go on.

This over a decade legacy is what United Bank for Africa, UBA is up against. On Tuesday, UBA launched its ‘UBA Bumper Account’, a hybrid account, targeted at transforming the lives of its customers by encouraging saving cultures among Nigerians just as Access Bank DiamondXtra has been doing for over a decade.

To partake in the UBA Bumper Account draw, you must ensure that you have a minimum deposit of N5,000 in your UBA Bumper Account to qualify same as the over a decade old DiamondXtra.

Just like with DiamondXtra new customers can create an Account without stepping into the bank hall by dialling codes that will create your account.

The fact is, the two products are like identical twins but the question you must ask yourself is, which do you rather go for, the new baby or the mother? The tried and tested or the newbie? Whatever the case Nigerians are in for a treat this year as Diamond Xtra season 12 from Access bank is loading with even more amazing offers for customers across the country.UBA Eyes DiamondXtra’s Over 10 Year Legacy

For 11 seasons, Access Bank’s DiamondXtra has touched thousands of lives in the six geopolitical zones of Nigeria, giving customers “Xtra” value that has changed millions of lives.

DiamondXtra targeted weekly draws focused on clusters and groups of 100 members, while the monthly draws & quarterly draws targeted millions of customers for the chance to win salary for life, education grant for 5 years and rent for a year. 

Although for some years now, DiamondXtra has given out over N5 billion in prizes to over 20,000 beneficiaries, last year alone it gave over 4000 beneficiaries. The impact of rewarding 20,000 plus households is extensive as parents are able to meet their family needs of school fees & rent just by saving N5,000, small business owners have a much needed injection of funds into their businesses which means they can employ more people and the testimonies go on.

This over a decade legacy is what United Bank for Africa ,UBA is up against. On Tuesday, UBA launched its ‘UBA Bumper Account’, a hybrid account, targeted at transforming the lives of its customers by encouraging saving cultures among Nigerians just as Access Bank DiamondXtra has been doing for over a decade.

To partake in the UBA Bumper Account draw, you must ensure that you have a minimum deposit of N5,000 in your UBA Bumper Account to qualify same as the over a decade old DiamondXtra.

Just like with DiamondXtra new customers can create an Account without stepping into the bank hall by dialing codes that will create your account.

The fact is, the two products are like identical twins but the question you must ask yourself is, which do you rather go for, the new baby or the mother? The tried and tested or the newbie? Whatever the case Nigerians are in for a treat this year as Diamond Xtra season 12 from Access bank is loading with even more amazing offers for customers across the country.

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