Packaging optimization in the supply chain

Packaging optimization in the supply chain determines the end of product distribution as either good or otherwise.

All successful end-to-end distribution lies in the knowledge of the functions of packaging.

Have you been handling your product with the correct process and type of packaging?

Kindly read through and ascertain the right way of packaging optimization; from primary packaging to the last in the hierarchy.

Functions of packaging


Functions of packaging directly contribute to how consumers and those at the receiving end would react to packaged products.

Therefore, the “functions of packaging” is like “division of labor” in excellent packaging optimization in the supply chain.

The divisions of proper “functions of packaging” include the storage function, transport function, sales function, among others.

Although all functions of packaging vary, and mostly change forms with respect to time.

They perform similar goals of lowering packaging cost and promote efficiency.

What is the protective function?


The protective function simply prevents the product (either the product’s content or the packaging containers) from the environment.

Thus, it’s a primary packaging measure that elongates to the last process involved in excellent packaging design.

Protective function avoids any loss in the product’s value, and it also ensures maximum temper resistance incase of fragile products.

Lastly, the main property of the protective function is the contribution to excellent storage function.

What is the storage function?


Some products pass through several techniques of storage means, along the channel from the supplier to the last in the distribution.

Thus, the storage function must permit easy & flexible storage methods, which utmostly support the protective function.

The storage function continues to the end of distribution; so, all the ingredients must be intact.

Likewise, the regulatory requirements should be obeyed, and the kind of storage should permit easy identification of products.

What is the transport function?


The transport function follows different modes of handling processes like moving, lifting, stacking on pallets, and the likes.

Thus, all products packed with cartons, and cargo units must maximize space and reduce cost.

Excellent transport packaging would support the protective & storage functions by preventing product damage, even at all stages of distribution.

What is the sales function?


All the precedent functions influence the sales function.

As the sales function directly promotes sales, it depends on how the product is packaged, from the primary to the tertiary ends.

The sales function should improve the marketing process; thus, exploit the net productivity.

What is the promotional function?


The promotional function should promote “security” to the product and “attractiveness” to the consumer.

While the packaging style & form should attract the consumers through the use of the finest cartons and the likes.

It must not aid theft or any kind of manipulation, especially if the product is an expensive treasure.

What is the services function?


Some products come with “how to use” and other unique information to the consumer like constituted ingredients or health data.

The services function should consider the consumer’s safety by providing all the needed information like warning or storage medium.

What is the guarantee function?


The guarantee function shows the supplier’s transparency & capability in giving the best quality to the consumer.

For example, some products (especially foods and drugs) are mandatory to follow regulatory requirements in their packaging design.

Any deviation from the standard means of this packaging would show compromising or improper distribution.

What are the tertiary functions?


The property of tertiary functions is to facilitate the “final touch” of protecting the primary or secondary packaging.

Alongside allows environmental-friendly packaging solutions, and reduce excess cost or loss in sales.

Most of the time, consumers deal with tertiary packaging when the product is delivered to the final destination.

So, it must be arranged in logical ways to impress the consumer, contribute to less environmental pollution.

The final touch can be recyclable if possible.

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